Whether you want to market your newly-opened business or simply revamp your strategies, lead generation should be a major part of your efforts. Both B2C and B2B companies need lead generation to identify prospects and convert them into customers. B2B lead generation helps companies target smaller audiences and manage longer sales funnels. B2C lead generation helps build brand loyalty and create emotional connections. Supporting content and lead-ready channels.Content is the foundation of your lead generation efforts. Think of content as the fuel for all of your marketing campaigns — from email, to social, to event collateral. These are topics unto themselves, but they boil down to using content that you publish to drive prospective customers back to your website. The digital age has made it easier for companies to research and understand their prospective Leads . When you get a bead on what buyers want and need, you can tailor your online presence to better draw them in. From there, i